I was recently interviewed by the Subkit community and was asked what top tips I would give to anyone looking to start, run, and grow a business today.
I thought I would share these tips here as well:
You do not have to do it alone to be considered successful. Build relationships, help others create value, and approach others with an attitude of service. Your efforts will be repaid tenfold, and business will be more enjoyable.
Tip 2: Resource Balancing
There are two finite resources in business: time and money. When you start out, you might have more time than money, so you may do more things for the business yourself. As you get more money, you need to value your time more than saving $50 on hiring out a project. If it is not directly related to building revenue or your specific expertise, always ask if it can be automated or outsourced so you can focus on the most important elements of your business.
Tip 3: Be Authentic
Nobody likes to work for a boss that is overcompensating for insecurity or trying to emulate a person they are not. Every personality type can be a good leader. They just have to figure out what that looks like for them. Imposter syndrome is real (for everyone, whether they admit it or not). If you are feeling the impacts of imposter syndrome, don’t try to overcompensate by being a jerk to your team. Be authentic. Share your insecurities. Enlist their help to push past it and succeed. You will always build trust and loyalty when you trust your team enough to be open and authentic with them.
It was fun to think back to starting my business and think about the big picture lessons I learned along the way. What other tips would you have included?
You can find the full-length feature on Subkit here.